Field notes
Practical writing on buyer outlook reporting for pharmacy channels—restock timing, tender pull, and how distributors brief their desks.
11 November 2025
Reading pharmacy buyer intent before a restock week
How wholesale desks in the Mekong Delta weigh illness season signals against cash tied up in slow-moving SKUs.
7 January 2026
OTC versus chronic lines in Mekong Delta pharmacies
Why over-the-counter peaks and chronic refill patterns move on different calendars—and how that changes a quarterly outlook letter.
3 March 2026
How hospital tenders pull private pharmacy orders forward
A field note on the weeks when public supply awards quietly reshape private wholesale order books.
18 May 2026
What distributors actually ask in a channel briefing
The questions that come up once the slides are closed and the buying desk talks about next month’s trucks.